Careers

CRM Marketing Manager

Spotware Systems is seeking a highly skilled CRM Marketing Manager, which will be responsible for developing and implementing B2B CRM marketing strategies aimed at acquisition, increasing loyalty among existing clients, retaining them, and re-engaging them. Their primary task will be data collection and integration, client segmentation (brokers and prop firms), developing personalized campaigns and funnels.

Responsibilities:

• Data Collection and Integration.
• Data Segmentation and Audience Targeting.
• Campaign Planning and Execution.
• Customer Journey Mapping and Automation.

• Data Analytics and Reporting.
• Lead Management and Nurturing.
• Ensuring Data Compliance.
• Personalization and Customer Experience.
• Retention and Loyalty Programs.

Requirements

• 3+ years of experience in CRM marketing, preferably in B2B, financial, or fintech industries.
• Knowledge of CRM platforms (Pipedrive, HubSpot, Salesforce,, etc.) and marketing automation systems (e.g., MailChimp, Marketo, Zapier), data enrichment services for B2B.
• Ability to work with large data sets for analyzing B2B client behavior and personalizing offers.
• Proficiency in leveraging AI technologies to enrich existing data sets, enhance data analysis, and create lookalike segments based on current customer profiles.
• Experience in developing multi-channel personalized marketing campaigns (email, SMS, push).
• Skills in building dashboards and knowledge of BI tools (e.g., Power BI, Tableau, Looker) will be a strong advantage.
• Excellent project management skills and the ability to work in cross-functional teams, including customer service, sales, and product teams.
• Strategic mindset with a results-oriented approach and understanding of the client life cycle, including the specific nature of B2B interactions with brokers and prop firms.
• Fluent English, with exceptional communication skills, both written and spoken.

Conditions

• Competitive remuneration.
• Private medical insurance.
• Welcome baby bonus.
• Birthday voucher.
• Fully equipped office with daily fruits, breakfast on Wednesdays, pizzas on Thursdays and snacks on Fridays.
• Opportunities for professional growth.

Vacancy Application Form

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