Careers

We are looking for a specialist who combines expertise in B2B Lead Generation and PPC management. The primary focus of this role is lead acquisition through LinkedIn. Your responsibilities will include developing and optimizing advertising campaigns, reducing CAC (Customer Acquisition Cost), conducting outreach campaigns, and automating lead generation processes.

You will work closely with content, design, and sales teams, analyze campaign performance, collect and enrich target audience data using B2B services, and create and test high-converting creatives with Generative AI.

Responsibilities:

• Launching and managing PPC campaigns on LinkedIn and other platforms.
• Developing and executing outreach campaigns via email and LinkedIn.
• Optimizing the lead generation funnel, including personalized messaging and advertising campaigns.
• Working with analytics to optimize key performance metrics.
• Conducting A/B testing of ad creatives, landing pages, and audience segments.
• Collaborating with content and design teams to create high-performing ad creatives.
• Working with the sales team to execute outreach campaigns and improve qualified lead rates.
• Using B2B tools to collect and enrich target audience data (Apollo.io, ZoomInfo, etc.).
• Automating lead generation and marketing processes with Zapier, HubSpot, and other tools.
• Creating and testing advertising creatives using Generative AI tools.